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Enter a ZIP code or a city. We show this week's grocery ads near you. Salefork never asks your phone for its location.

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Best deals this week, biggest discount first

  • $0.74 56%off

    H-E-B Fresh Cranberries

    usual$1.68$0.053/oz

  • $5.97/lb 25%off

    Jumbo Raw White Shrimp

    usual$7.96/lb$5.97/lb

  • $1.97 18%off

    Blackberries or Raspberries

    usual$2.40$0.33/oz

  • $5.97/lb 15%off

    H-E-B Responsibly Raised Tilapia Fillets

    usual$7.02/lb$5.97/lb

H-E-B weekly ad this week in Austin. Valid Oct 28 to Nov 3. The next ad usually starts Wednesday. This is the H-E-B weekly ad, also called the H-E-B flyer or circular, for Austin. Prices come from the store's published ad and can vary by location. Official H-E-B website.

The percent is how far the ad price is under our typical price for that kind of item. "Was" is the price the ad itself lists as regular; "usual" is our typical price. Price per unit is the ad price divided by the package size. Pictures are generic product art, not the store's photo.

Meals you can make from this week's deals

Dinners that use two or more of this ad's sale items. Cost per serving is priced from this ad; ingredients not in the ad use a typical price.

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H-E-B in other cities

Dallas-Fort WorthHoustonMcAllenSan Antonio

Other stores in Austin

AldiCostcoFiesta MartRandallsSam's Club

Plan dinners from H-E-B sales in Austin

Pick how many people are eating and how many dinners you want. We choose dinners that use what is on sale, show the cost, and make your shopping list by aisle.

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H-E-B weekly ad questions

When does the H-E-B weekly ad change?

H-E-B usually starts a new ad on Wednesday. The ad on this page runs Oct 28 to Nov 3. Salefork re-reads the ad several times a day, so this page updates when the store posts a new one.

Where is the official H-E-B weekly ad?

H-E-B publishes it on its own site: https://www.heb.com/ (open the weekly ad or flyer link from the home page). Salefork reads the public ad and lists the grocery deals; it does not copy flyer pages.

What is the best deal in the H-E-B weekly ad this week?

The biggest cut we found in Austin is H-E-B Fresh Cranberries at $0.74, about 56% below our typical price. The page lists all 10 grocery deals, biggest discount first.

Is the Austin ad the same at my H-E-B?

Not always. Chains run different ads by region and sometimes by store, so this is the ad for the Austin area. Check the shelf tag in the store.

How do I compare prices between stores?

Each deal shows a price per pound or per item when the ad gives a size. Use that number, not the sticker price, to compare. The cheapest-store page for your city ranks stores on everyday staples.

Data refreshed 2026-10-28. Source: H-E-B's weekly ad as published through Flipp. Official weekly ad: Official H-E-B website.